Filippo leads a busy “double life” as an artist and an educator. Over the years, as well as continuously and obsessively honing his guitar skills, he has learned how to effectively deal with the business side of the live music industry: becoming a performer and band leader, promoting his work and online visibility and play the big stages. In 2021, he started coaching to see if I could replicate this process for his students: since then he helped thousands of musicians take their guitar skills to professional level, as well as build personal brand to turn their skills as musicians into a very profitable career.